The mandate
Make the company recognizable for something it can actually prove.
Plans positioning, messaging, voice, identity requirements, and brand governance from customer evidence.
The Brand Agent derives positioning, message architecture, voice, terminology, and identity requirements from customer evidence. It turns the brand into a system other teams can apply, not a collection of adjectives.
What to bring
Bring customer language, competitive context, and the proof behind the promise.
Existing copy and visual material can be rough. What matters is knowing who must understand the offer, what they value, and which claims the company can support.
- 01
The company, product, service, or offer the brand system must support.
- 02
The priority audience, buying context, and language they already use.
- 03
Interview language, objections, outcomes, alternatives, and reasons to believe.
- 04
Current positioning, messages, terminology, identity, and known inconsistencies.
- 05
The positioning, naming, messaging, voice, or identity decision to improve.
What you receive
A position, voice, and identity brief built to travel.
The outputs give product, sales, marketing, content, and design one evidence-backed vocabulary with clear examples and exclusions.
- 01
Positioning and message architecture
brand/positioning.mdReady when
Audience, category, value, proof, and differentiation align.
- 02
Voice and editorial guide
brand/voice.mdReady when
Examples, exclusions, terminology, and review rules are usable.
- 03
Visual identity brief
brand/identity-brief.mdReady when
Design choices connect to positioning and accessibility.
The method
Listen before positioning; codify before publishing.
The brand system moves from observed language to a defensible position, then into rules others can use and review.
- 1
Listen
Extract customer language, outcomes, objections, alternatives, and credible reasons to believe.
- 2
Position
Choose the category frame, audience, value, differentiation, and proof hierarchy.
- 3
Codify
Turn the position into message levels, voice principles, terminology, examples, and exclusions.
- 4
Govern
Define identity requirements, accessibility constraints, approval ownership, and review triggers.
Signals & guardrails
A polished claim without evidence weakens the brand system.
Generic differentiation, inaccessible identity choices, or messaging that outruns customer validation are reasons to return to the evidence.
Signs the work is useful
- Message comprehension
- Brand search trend
- Qualified conversion by message
Reasons to pause
- Generic claims without proof
- Identity work outruns customer validation
Approval boundary
This entrypoint declares no open-world effect. Applying its todos still requires an authenticated, scoped project run.
Technical appendix
The exact contract behind the profile.
Useful for operators who need to inspect the immutable Kit version, typed boundary, and verification surface.
- Kit
- company-suite@0.1.0
- Entrypoint
- plan-brand
- Function
- plan-brand
- Runtime
- python@3.12
- Input
- specialist-brief.schema.json
- Output
- specialist-plan.schema.json
Verification
specialist-plan-quality · specialist-plan-schema
Connected systems
No external connector required