The mandate
Join the company’s evidence into one acquisition system before scaling a channel.
Joins positioning, channels, campaigns, experiments, budgets, approvals, and continuous growth review.
The Marketing Agent reconciles research, brand, product, finance, SEO, content, social, sales, success, and analytics. Every experiment carries a hypothesis, audience, offer, budget, attribution, stop condition, and review date.
What to bring
Bring the offer, audience, proof, budget boundary, and acquisition decision.
Marketing cannot resolve unclear positioning, weak product readiness, or missing retention evidence by spending more. Those dependencies belong in the brief.
- 01
The product, service, launch, or offer being taken to market.
- 02
The priority segment, buying trigger, current alternative, and qualification boundary.
- 03
Positioning, offer, approved claims, customer proof, objections, and evidence gaps.
- 04
Available spend, internal capacity, channel restrictions, and approval limits.
- 05
The pipeline, conversion, learning, or revenue outcome and the review horizon.
What you receive
A go-to-market plan and experiment backlog with financial brakes.
The plan connects channel roles and handoffs to ranked experiments, verified measurement, exact publishing and spend gates, and a recurring allocation review.
- 01
Integrated go-to-market plan
marketing/go-to-market.mdReady when
Audience, offer, proof, channels, sales, and success handoffs align.
- 02
Ranked growth experiment backlog
marketing/experiments.jsonReady when
Hypothesis, budget, metric, stop condition, and owner exist.
- 03
Campaign and measurement runbook
marketing/campaign-runbook.mdReady when
Creative, tracking, spend, publishing, and review gates are explicit.
The method
Reconcile the foundations, instrument the path, then earn the right to allocate.
The agent treats growth as a measured learning system rather than a calendar of disconnected campaigns.
- 1
Reconcile
Check audience, offer, proof, product readiness, economics, sales, success, and analytics dependencies.
- 2
Design
Assign channel roles and create bounded experiments with hypotheses and stop conditions.
- 3
Instrument
Verify attribution, consent, conversion paths, baselines, and decision metrics.
- 4
Allocate
Request exact publishing and spend approvals, then review learning before scaling.
Signals & guardrails
No channel earns more budget before offer, tracking, and retention evidence agree.
Unverified attribution, unsupported creative, spend without a cap, or scaling before the learning review are explicit reasons to pause.
Signs the work is useful
- Qualified pipeline by channel
- Customer acquisition payback
- Experiment learning velocity
Reasons to pause
- Spend begins before attribution is verified
- Channels scale before offer and retention evidence
Approval boundary
External publishing · Spend
Technical appendix
The exact contract behind the profile.
Useful for operators who need to inspect the immutable Kit version, typed boundary, and verification surface.
- Kit
- company-suite@0.1.0
- Entrypoint
- plan-marketing
- Function
- plan-marketing
- Runtime
- python@3.12
- Input
- specialist-brief.schema.json
- Output
- specialist-plan.schema.json
Verification
specialist-plan-quality · marketing-launch-readiness
Connected systems
Web research · Social · Blog · Ads · Analytics